How to use IP Management

The “IP Management” page contains a dynamic blacklist created by Clixtell and is constantly synced to Google Ads in the background (via API – server to server). From the “IP Management” page you may view & control your IP block-list, add manual IP blocks, analyze the reasons for each block and for the entire account, create a white-list, and more.

An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.An IP address serves two main functions: host or network interface identification and location addressing. Wikipedia

If you have several domains in your Clixtell account, each domain would have its own list. If Cross-Domain Protection is ON, all domains will have the same IP blacklist. Select the domain you wish to view & edit in the select box at the top.

The total number of current IP blocks is presented in the table next to “IP Address/Range” (in brackets).

Please note: the table is dynamic and you may sort it by any column by clicking its header. Use the smart search box to find specific IPs or IP ranges.

Manual IP Blocks

To manually add an IP to the block list or import over an entire list, simply paste it in the “Manual IP Block” box and click “Block IP”. Please note: the duration for the manual blocks in the entire Clixtell account is determined here (in days). This setting will also affect manual blocks made from the “Traffic” page and from the mobile app.

Clixtell supports both IPv4 and IPv6 IPs and IP ranges as per Google Ads guidelines. You may enter an IP in the following formats:

Un-Block an IP

To remove a block and let it view your PPC Ads again, search for it in the block-list by typing the first numbers. The search will update as you type. Once you find the IP you wish to clear, check the box next to it and click “Unblock”.

You may check the box at the top of the table to clear multiple IPs at once, or clear the entire list by clicking “Clear All IP Blocks” at the very bottom. Please note this is irreversible so be careful when deleting your entire block-list.

Bing Ads Block List

To view and copy your Bing Ads block-list, click the Bing Ads symbol at the table’s top right. As you know, Bing Ads limits the list to 100 IPs. You may copy the list to your clipboard by clicking the “Copy” button on top.

Volume Blocks & Google’s Limits

Google Ads limit the IP exclusion list size to 500 IPs or IP ranges. Clixtell’s algorithms will always sync up to 490 IP blocks to leave 10 spots open for live, real-time blocks.

If your account exceeds 490 active blocks, Clixtell’s Enterprise algorithm will automatically take 2 actions:

  1. Prioritize the most threatening IP ranges and IP Networks and block them first.
  2. “Shrink” the block list by registering several IPs from the same range as one range block, making room for other blocks.

This is all done completely automatically and no further action is required on your part. This exclusive algorithm has been proven as the world’s best click fraud protection for large Google Ads account (100k clicks/month and more).

Best Practices

Although Clixtell’s Enterprise algorithm is always there to watch your back, it’s always a good idea to keep an eye on your block-list from time to time. Here are a few best practices to keep your Google Ads account always protected:

  1. When possible, keep your list below 450 active blocks, to always allow room for real-time blocks, as per Google’s guidelines. This can be achieved by adjusting your security rules.
  2. Don’t block for “Unlimited time”. IPs are dynamic and spots in your block-list are valuable. Keep it dynamic as possible.
  3. Try to avoid using a “1 click rule”. This will quickly block every user that clicked through to your website, including real users. If you do use a 1 click rule – turn the “Range Blocker” to “OFF”.